Why do consumers buy what they buy? It’s a question that lies at the heart of modern marketing strategies. Studies show that up to 70% of purchasing decisions are emotionally driven, yet the role of logic, social trends, and personal values in shaping these choices is undeniable. From choosing a luxury smartphone to supporting a

In 2019, Google announced it had achieved "quantum supremacy," solving a computational problem in 200 seconds that would take the fastest supercomputers 10,000 years. This milestone marked the beginning of a new era in technology, where quantum computing is poised to revolutionize industries.

In 2022, global investments in the metaverse surpassed $120 billion, driven by tech giants like Meta, Microsoft, and Nvidia. While initially synonymous with gaming, the metaverse is now a fertile ground for business innovation, promising new ways to collaborate, create, and connect. Imagine hosting virtual board meetings in a

In today’s fast-paced world, employee wellbeing has taken center stage as a critical driver of organizational success. A recent Deloitte study revealed that 80% of employees consider wellbeing as essential for job satisfaction and performance. Companies like Google and Microsoft have leveraged technology to elevate wellbeing